Whatever type of jewelry you sell select music that will work with your brand and style. Let the displays work Almost every jewelry store lays out their wares in exactly the same way, flat on low tables. Or worse yet your jewelry is hanging in clumps on racks where you can’t properly see the individual pieces. First you need the tables and displays at the right height. You don’t want shorter customers to not be able to see your wares, nor do you want tall people kneeling in the middle of your store trying to see your displays. Displays stands should be about 4 feet high which is the right height for everyone. Put your high end pieces on individual racks to showcase them and mix up the remaining displays between flat and hanging. Lighting is Your Friend Lighting is even more important than the music playing in the background. You need the right lighting to showcase your jewelry and show off the sparkles on your diamonds. The lighting in your store also needs to be as flattering as possible to your customers. When the try on pieces of jewelry to see how it looks, you want then to be flattered and looking beautiful. Business Cards Since the bulk of the traffic in your store are going to be browsers you need to give them something to remember you by. Even if they aren’t buying today you still need to provide helpful and extremely friendly service. You also want to give them a little something to take with them and that is your business card. Let each individual staff have their own business cards and hand them out to customers. Let your service be personalized so that when it comes time to buy that exquisite piece of jewelry your store is the first one they think of.
When you give them value first by sharing your expertise, you not only remove the stress and anxiety on your part, but you also create an atmosphere of zero resistance marketing. You become the expert meeting their needs, rather than the pushy salesperson they can't wait to get rid of